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The VASSARETTE® Story

Today’s VASSARETTE® woman is comfortable with herself, her life and her style. She finds VASSARETTE® a great way to treat herself and enjoy mini indulgences. From a wide assortment of colors, padding levels and styles, VASSARETTE® has been there for women through the decades offering her great options and great prices.

Through the Decades

  • 1930s

    Vassar Company launched VASSARETTE® brand.

  • 1950s

    Munsingwear, Inc. acquired the VASSARETTE® label and VASSARETTE Foundations were born. The brand had a lightness of spirit, a distinct and playful tone.

  • 1958

    The HOLLYWOOD VASSARETTE® label launched undergarments designed for fashion and all the liberation and sass that the 1960s ushered into culture.

  • 1960s

    VASSARETTE® paired fun colors and trendy styles with the idea of intimates being part of the coordinated outfit—making it go “underneath-it-all”.

  • 1970s

    The women’s movement brought a more sophisticated theme in advertising with "the more woman you are the better".

  • 1980s

    By 1986, the product line includes brassieres, girdles, garter belts, camisoles, petticoats, full slips, teddies, tap or French pants, panties, body briefers, robes, gowns and pajamas.

  • 1990s

    The VASSARETTE® label changed hands again, and today, VASSARETTE® is a registered trademark of Vanity Fair, Inc.

  • 2000s

    ‘Real Sexy’ ad campaign embodies confident wit. Tag lines include “May All Your Bad Hair Days Go Unnoticed” and “Boost Your Confidence Among Other Things”

  • Today

    In keeping with tradition, the product line still consists of fashionable and trend-right intimates for women who are looking to match their many outfits and moods. There is something for every shape and every solution comfortably priced.